A Vida Group collaborates to create almost a hundred Bershka stores globally
Today, buying fashion is more than just a transactional process. It is an experience in which all the senses come into play. It demands the presence of elements that accompany and enhance the qualities of the pieces on display. And it requires a container following the sensations to be transmitted.
In recent years, a unique retail concept has been forged following the precepts of this philosophy. A differential notion of fashion and commercial spaces that is sustained thanks to a constant drive to go further in its proposal. It never stops reinventing itself. And that perfectly projects the values and image of its brand: Bershka.
Articulating its aesthetics through the formulation of a new concept of imaginative and original future, are distributed around the globe almost a hundred Bershka stores in whose creation A Vida Group has had the pleasure of participating, marking a milestone in our history in retail.
A milestone forged thanks to the proposal and resolution of multiple challenges. These were overcome due to a commitment to innovation, R&D, and experimentation, as well as to the conception of new formulas whose results were transferred to the creation of new finishes.
Challenges, too, were manifested through intense internationalization. Supported by the versatility of our designs and know-how, this has allowed us to deploy our particular vision of a concept as mutable as creativity worldwide.
A very personal future
Bershka‘s retail spaces outline and execute a unique notion of the future, born from contrasts, the arrangement of complementary geometries and the use of bare materials.
The different atmospheres created generate a sense of continuity throughout the stores thanks to the omnipresence of our wall coverings and finishes, which dress walls and floor and ceiling. In juxtaposition with their warm and earthy qualities, the specularity of the metallic volumes on which the pieces on display rest can be appreciated.
Following the same line, the custom-designed furniture for the stores respects the colors and textures of the general tone, reinforcing the notion of the whole while encasing other types of elements, such as the large circular screens that can be found distributed throughout the points of sale.
Among the originality and authenticity of the pieces present, the displays in the shape of large beams stand out for their uniqueness, whose diversity in size and angulation makes them highly versatile pieces. In addition, thanks to the work of our teams, they connect the most industrial forms with those materials with eminently natural characteristics.
In short, the interior design proposal embodied by Bershka makes dynamism and innovation its hallmarks, proposing a new shopping experience.
