A Vida Group creates exclusive furniture for DAVID Madrid's offices, a dynamic and modern space for advertising creation
Creative. Innovative. Groundbreaking. Iconic. These are adjectives and qualities shared by great names and surnames throughout history, but which will always be indissolubly associated with one of them: David Ogilvy.
Known as the ‘Father of Modern Advertising’, his legendary figure is an everlasting source of inspiration. Something that the agency that bears his first name, DAVID Madrid, has not hesitated to take advantage of to shape their offices located in one of the main arteries of Chamberí, in Madrid.
The proposed space for work, creation and creativity is a dazzling exercise in design and interior design. A place that needs to be at the height of what happens inside, between its walls and under its ceilings. For this, DAVID Madrid has decided to resort to the expertise of a duo that has demonstrated on numerous occasions the fruits of their prolific partnership, the one formed by MIL Studios and A Vida Group.
Modernism with classic and retro touches that remind us of the most exciting trends of the last century mark the general tone of the proposal in which we have enjoyed participating. Projects like this highlight the versatility of A Vida Group, a group with a consolidated and plural trajectory in showrooms, hotels, housing, hospitality, and offices. A way of conceiving everything we do each time from a new perspective, but always under very measured aesthetic and quality standards.
A tribute in every detail
Each and every room of DAVID Madrid, as it could not be otherwise, revolves around the figure of David Ogilvy. Accompanied by a casual elegance that transcends all known horizons, there is no shortage of references to popular culture dotting the furnishings and walls of the offices, always in combination with nods to the most enthusiastic fans of the brilliant Ogilvy.
The entire office is configured as a journey, from the most public to the most private, stripping layer by layer the man who gives his name to the agency. More exposed common areas coexist with small, more intimate spaces in which privacy is wrapped by an aesthetic proposal made to measure.
Zoning the different rooms of DAVID Madrid, we find endless curtains of a deep blue that could remind us of the most enigmatic Lynch. Throughout the space, the different pieces of furniture that our teams have designed and created for the occasion are distributed.
Of the classic and avant-garde character, the different textures and colours of the furniture created ad hoc by A Vida Group form an aesthetic magma that exudes sophistication and elegance while imprinting a refreshing counterpoint of dissent on the atmosphere. Different, never leaving aside the functionality expected in a work environment.
In short, DAVID Madrid has wanted to imbibe its essence, betting on a proposal in which content and container are perfectly understood.
