A Vida's exclusive wall coverings and furniture pieces leave their mark on elPulpo's flagship store in Madrid
Claiming the origins as a nucleation point to build a unique identity. To combine the peculiarity of the Galician coast with the most cosmopolitan stylistic trends. Showing respect for the environment and ethically responsible fashion from a local and proximity perspective.
These are the precepts on which the philosophy behind elPulpo is based. It is a Galician fashion brand that is pure sustainability and knows where it comes from very well. Whose founding values and ideals are, among other things, shared by A Vida. This has led us to embark on a truly stimulating joint adventure that culminated with the materialization of its flagship store in the capital of Madrid.
Located at 116 Hortaleza Street, in Madrid, this elPulpo flagship store is another example of the versatility and expertise of our teams to give life to projects in the field of retail, which on this occasion took the form of the decoration of a 300 square meter establishment that combines commercial space, showroom and offices of the brand in the same place.
The value of the real
If the interior design of the Galician firm’s flagship store stands out for anything, it is for the constant presence of natural colors, shapes and textures. Unable to hide their organic origins, they turn their scars and imperfections into the best showcase of elPulpo‘s brand values.
Thus, the work with recycled wood, the arrangement of native plant elements or the use of beach sand and mollusk shells in the development of our coatings, which adorn the walls and floor of the premises, is the perfect expression of an ideology that is transferred directly to the design of the establishment.
A very neat and measured design leaves room for each garment on display to express itself, creating a soft sea of sandy tones that envelop those who want to sail through its waters.
In the same way, this use of living and bare materials reinforces elPulpo‘s commitment to an urban aesthetic with a markedly modern character, in perfect harmony with the stylistic line of its own garments. This is also reflected in the finish of the exclusive pieces of furniture that we have designed ad hoc for the store.
Among them stand out the different displays and pedestals distributed throughout the store, unfolding in a confluence between avant-garde design and the conceptual evocation of the geology present in the coastal areas of Galicia.
